nothing conservative about this point of view this is not about ronald reagan >> let's talk about their leadership with the nra. look at this ad that ran. it's a web ad. didn't spend much money on this baby. you can tell by the quality of it. but let's talk about taste and political sensitivity. not soft sensitivity but smart sensitivity. do they have a grip on the american conscience or not? here is the ad. >> are the president's kids more important than yours? then why is he skeptical about putting armed security in our schools when his kids are protected by armed guards at their school? >> what do you make of that ad in terms of political smarts? going after the daughters and their security. >> what i make of the ad is and i said it before. wayne lapierre has done more to hurt the gun rights cause in america than anybody else. start with the press conference. it was a stunningly tone deaf press conferences. one of the most tone deaf press conferences i've seen in my life. then you follow it up with the iphone app that childrens ages four and older could actually practice using assaul